BUSINESSESTHE EXCHANGE / FOUNDATION ALPHARETURN TO THE CITY ↗
NEW DISTRICT / 001HUMAN + MACHINE ACCESS
GOVERNED MARKETING INTELLIGENCE
THE
EXCHANGE.
Built for a market where people and software need to inspect, purchase and use consequential marketing judgment without a sales call—or a leap of faith.
FREE ROUTE / 001NO RAW PLAN REQUIRED
CHECK THE
COVERAGE.
Find out whether the current evidence can support your planning question before you share a plan or spend anything.
Your result will distinguish direct benchmark support from partial support and structural review only.
02 / FIRST PRODUCTPRD-003
DECISION TOOL / CLOSED ALPHA
MEDIA PLAN
STRESS TEST.
A governed review of a proposed media plan for structural contradictions, budget and delivery risks, channel-mix concerns, measurement gaps, applicable benchmark ranges and recommended changes.
- 01Is the proposed budget plausible for the geography, flight and channels?
- 02Where does the media plan contradict its stated objective or measurement design?
- 03Which benchmark ranges are genuinely comparable—and which should be declined?
- 04What changes would make the plan more defensible before money moves?
If a benchmark cell is too thin, non-comparable, unpermissioned or reconstructable, the Exchange will say so. It will not manufacture certainty to complete a transaction.
03 / MACHINE ROUTESORDINARY WEB / EXPLICIT CONTRACTS
DISCOVERABLE
ON PURPOSE.
Every route points back to one canonical product definition. Metadata can describe the offer; the interface contract tells software what can actually be done.
Web page → JSON-LD → catalog → OpenAPI → free coverage check
Remote MCP → Stripe MPP → agent directories → x402 experiment
A2A delegation → asynchronous jobs → signed mandates
04 / TRUST BOUNDARYEVIDENCE AS OF 2026-09-03
USEFUL
WITHOUT LEAKAGE.
- NO RAW CLIENT DATAPublic routes never receive direct access to the canonical evidence library.
- NO THIN-SAMPLE EXTRACTIONCoverage is disclosed before values; unsafe or incomparable slices are suppressed.
- NO OPEN TEXT HEREThe free checker accepts only bounded categories, not confidential plans or personal information.
- NO HIDDEN CONFIDENCEEvery future result carries method version, evidence grade, limitations and escalation status.